Privacy Policy

Last updated: 23 April 2026

This Privacy Policy explains how SnowFoam UK collects, uses and protects your personal information when you visit our website, place an order, or contact us. We take your privacy seriously and are committed to handling your data in line with UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who We Are

SnowFoam UK is a trading name of Em Truck Stop Ltd, a company registered in England and Wales.

Company number: 11015185
VAT number: GB 279 7028 60
Registered address: EM Truckstop, 117 Newmarket Road, Risby, IP28 6RD, United Kingdom
Website: snowfoam.uk
Email: info@snowfoam.uk
Phone: (+44) 7915 860 793

For the purposes of UK GDPR, Em Truck Stop Ltd is the data controller responsible for your personal information.

Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data.

Information you provide directly:

Full name
Delivery and billing address
Email address
Phone number
Company name and VAT number (for trade accounts)
Order details and purchase history
Account login details
Any messages you send us via email, phone, WhatsApp or contact forms

Information collected automatically when you visit our site:

IP address and approximate location
Device type, browser and operating system
Pages visited, time on site, referring URL and click behaviour
Cookie identifiers
Basket and checkout activity

Payment information:

We do not store full payment card details. Payments are processed directly by our payment providers (Shopify Payments, PayPal, Klarna, Shop Pay, Apple Pay, Google Pay). These providers receive your card details securely and return only a confirmation token to us.

How We Use Data

Under UK GDPR we must have a lawful basis for processing your data. We use your data for the following purposes:

Processing your order and delivering your products. Lawful basis: performance of a contract.
Managing your customer account. Lawful basis: performance of a contract.
Responding to enquiries sent via email, phone, WhatsApp or contact forms. Lawful basis: legitimate interests or performance of a contract.
Sending order confirmations, dispatch notifications and other transactional emails. Lawful basis: performance of a contract.
Contacting you about stock issues, delivery updates, substitutions or product safety notices relating to your order. Lawful basis: performance of a contract and legitimate interests.
Sending marketing emails, offers and newsletters. Lawful basis: consent. You can withdraw consent at any time.
Processing trade account applications, including verification checks where necessary. Lawful basis: legitimate interests and performance of a contract.
Analysing website performance, improving site functionality and understanding customer behaviour. Lawful basis: consent (for non-essential cookies and analytics) or legitimate interests where data is anonymised.
Running retargeting and advertising campaigns on Google, Meta, TikTok and similar platforms. Lawful basis: consent.
Detecting suspicious transactions, preventing fraud, investigating abuse or misuse of promotional offers, and securing our systems. Lawful basis: legitimate interests and legal obligation.
Complying with tax, accounting and regulatory record-keeping. Lawful basis: legal obligation.

Where we rely on legitimate interests, we balance our business needs against your privacy rights to make sure our use of your data is proportionate and you would reasonably expect it.

Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website.

We use the following categories of cookies:

Strictly necessary cookies. Required to run the website, keep you logged in, remember basket contents and process checkout. These do not require consent.
Performance and analytics cookies. Help us understand how visitors use our site, which pages are popular, and how we can improve. These require your consent.
Marketing and advertising cookies. Used to deliver targeted ads, measure ad performance, and track conversions across websites. These require your consent.

When you first visit our site, a cookie banner will appear giving you the option to accept all, reject non-essential cookies, or manage your preferences individually. You can change or withdraw your consent at any time by clicking the cookie settings link in the footer.

Third Parties

We work with trusted third parties who may process your personal data on our behalf or as independent controllers. Each provider has its own privacy policy explaining how they handle your data.

Shopify Inc. Our ecommerce platform. Hosts the website, processes orders, stores customer accounts and runs built-in analytics. Privacy policy: shopify.com/legal/privacy
Shopify Payments. Payment processing.
PayPal, Klarna, Shop Pay, Apple Pay, Google Pay. Alternative payment providers. Each has its own privacy policy.
Google LLC. We use Google Analytics 4 (traffic and behaviour analysis), Google Tag Manager (tag management), Google Search Console (used for website performance and search visibility reporting) and Google Ads (advertising and conversion tracking). Privacy policy: policies.google.com/privacy
Mailchimp (Intuit). Email marketing, newsletters and abandoned cart recovery. Privacy policy: mailchimp.com/legal/privacy
Meta Platforms Inc. If you interact with our ads on Facebook or Instagram, Meta processes data via its Pixel. Privacy policy: facebook.com/privacy/policy
InPost. Our UK delivery courier. Receives your name, delivery address and contact details to fulfil delivery. Privacy policy: inpost.co.uk/privacy
WhatsApp. Messages sent via WhatsApp are processed by WhatsApp Ireland / Meta in accordance with their privacy terms. Privacy policy: whatsapp.com/legal/privacy-policy

We only share your data with these providers where necessary to run our business, fulfil your order, or with your consent. We do not sell your personal data or share it for unrelated third-party commercial purposes.

Shopify may also use anonymised or aggregated data from your interactions with our store (alongside data from other Shopify merchants) to improve its platform services. In these circumstances, Shopify acts as the data controller for that specific processing. See shopify.com/legal/privacy for details.

Third-Party Websites and Links

Our website may include links to third-party websites, platforms or social media channels. We are not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies before sharing any personal information with them.

Information you share on public or social platforms (for example product reviews or comments) may be visible to other users and outside our direct control.

International Transfers

Some of our service providers (including Google, Shopify, Mailchimp and Meta) are based outside the UK and may process your data in the United States, Canada, the EU or elsewhere.

Where your data is transferred outside the UK, we ensure appropriate safeguards are in place under UK GDPR, including:

The UK International Data Transfer Agreement (IDTA) or Addendum to EU Standard Contractual Clauses
UK adequacy decisions (for countries deemed to provide equivalent protection)
Reliance on the UK-US Data Bridge where applicable

Retention

We only keep your personal data for as long as necessary for the purposes set out in this policy.

Order and transaction records: 6 years after the end of the financial year (HMRC legal requirement).
Customer account data: retained while your account is active. We will delete or anonymise inactive accounts on request or after prolonged inactivity.
Marketing consent records: until you unsubscribe or withdraw consent, plus 2 years for audit purposes.
Email enquiries and support messages: up to 3 years after the last interaction, unless required for a dispute or legal claim.
Trade account data: duration of the trade relationship plus 6 years.
Cookies: retention periods vary by cookie. Details are available in our cookie banner.

Your Rights

Under UK GDPR you have the following rights over your personal data:

Right to be informed. You have the right to know how your data is used. This policy provides that information.
Right of access. You can request a copy of the personal data we hold about you (a Subject Access Request).
Right to rectification. You can ask us to correct inaccurate or incomplete data.
Right to erasure. You can ask us to delete your personal data in certain circumstances ("right to be forgotten").
Right to restrict processing. You can ask us to pause processing your data in certain circumstances.
Right to data portability. You can ask for your data to be transferred to another service provider in a structured, machine-readable format.
Right to object. You can object to processing based on legitimate interests, and you have the absolute right to object to direct marketing at any time.
Rights related to automated decision-making and profiling. We do not make significant decisions about you using solely automated means.

To exercise any of these rights, email us at info@snowfoam.uk. We aim to respond within one month as required under applicable data protection law. There is usually no charge, though we may refuse or charge a reasonable fee for clearly unfounded or excessive requests.

You may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request, we will require the agent to provide proof that you have authorised them to act for you, and we may need to verify your identity directly with you.

We will not discriminate against you for exercising any of your data protection rights.

Marketing

We will only send you marketing emails if you have given us consent, typically by subscribing to our newsletter or ticking an opt-in box at checkout.

You can unsubscribe at any time by:

Clicking the unsubscribe link at the bottom of any marketing email
Emailing info@snowfoam.uk
Updating preferences in your account

Unsubscribing from marketing does not affect transactional emails such as order confirmations and dispatch notifications, which we are required to send to fulfil your order.

Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse or alteration. These include:

HTTPS/TLS encryption on website pages and checkout
PCI-DSS compliant payment processing (handled by our payment providers)
Access controls on admin and customer data
Regular software and security updates via Shopify
Staff awareness of data protection responsibilities

While we take reasonable steps to protect your data, no online transmission is 100% secure. You are responsible for keeping your account login details confidential.

Children's Data

Our website and products are not intended for minors. We do not knowingly collect personal data from children under 13. If you believe a child has provided data to us, please contact info@snowfoam.uk and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements or service providers. The updated version will be posted on this page with a revised "Last updated" date. Where changes are significant, we will notify you by email or a prominent notice on our website.

For any questions, concerns or requests related to this Privacy Policy or your personal data:

Email: info@snowfoam.uk
Phone / WhatsApp: (+44) 7915 860 793
Post: Em Truck Stop Ltd, EM Truckstop, 117 Newmarket Road, Risby, IP28 6RD, United Kingdom

Privacy Policy

Privacy Policy

Add Order Note

Coupon Code